There are many different ways to stay in touch with your audience. But if you want to really make an impact, email newsletters are still one of the best ways to go.
The only problem is they can be a bit pricey to set up and send out.
Luckily, there are now a few great options for free newsletter software that won’t break the bank.
Editor's Choice
My favorite and one of the easy to use email marketing solution.
Advanced Features
Customer Support
Affordable Pricing
2nd Best Choice
One of my favorite and easy to use email marketing solution.
Advanced Features
Customer Support
Affordable Pricing
3rd Best Choise
A perfect blend of ease, advance features, and affordable pricing.
Advanced Features
Customer Support
Affordable Pricing
Key Selection Criteria
With a sea of excellent newsletter platforms out there, each boasting unique features and pricing, making the right choice can take time and effort. Here are the main factors I considered while curating this list:
- Functionality: To run a thriving newsletter, you need a tool that checks all the boxes. This includes an assortment of pre-designed templates, automation for streamlining tasks, basic audience segmentation, and, crucially, a user-friendly interface. While all platforms on this list come with a solid feature set, I gave preference to those offering the best blend of functionalities.
- Customer Support: The reassurance of having a dedicated support team ready to jump in when things go haywire is invaluable. That’s why the quality of customer service was a significant factor in my evaluation.
- Pricing: We all appreciate good value for our money, and I’m no exception. The platforms on this list strike a balance between cost and the features they offer, ensuring you get the most bang for your buck.
1. GetResponse: The Best Newsletter Tool
GetResponse is more than just a comprehensive email marketing solution. It’s built for content creators who want to rapidly grow their audience by creating engaging newsletters.
With GetResponse’s free trial, content creators can explore the perfect solution to make their newsletter dreams come true.
From powerful automated campaigns to elegant designs and simple yet effective tracking features, GetResponse offers unique solutions for even the most complex needs. Try it today and discover how it can broaden your reach!
GetResponse Features
- Website Builder
- Landing page
- Signup forms and popups
- SEO optimization tools
- Drag-and-drop editor
- Predesigned email templates
- Advanced segmentation
- Live chats
- Conversion funnels
GetResponse Pricing
There are four pricing options offered by GetResponse.
- The Free plan comes with a 500 contacts limit, 2,500 newsletters per month, a single landing page, and a website builder with signup forms and popups.
- The Email Marketing plan comes with everything for free, plus other advanced options for just $19 for 1,000 contacts per month.
- The Marketing Automation plan comes with everything in the email marketing plan plus webinars, contact scoring, sales funnels, and so much more for $59 for 1,000 contacts per month.
- The eCommerce Marketing plan comes with everything in the marketing automation plan plus transactional emails, abandoned cart recovery, promo codes, web push notifications, and product recommendations at $119 for 1,000 contacts per month.
2. MailerLite: The Runner Up
MailerLite is a powerful email marketing tool for businesses of all sizes. It focuses on automation, making it easy to create automated campaigns in minutes with one click.
Whether you’re looking to send newsletters or welcome emails, you can do it quickly and easily with MailerLite’s intuitive drag-and-drop editor. Plus, their embedded signup forms make gathering email addresses from your website easy.
And with their integration with popular websites like WordPress and Shopify, you can hit the ground running immediately! If you’re an expert or just getting started in Email Marketing, MailerLite is the go-to choice – perfect for beginners and experienced users.
MailerLite Features
- Drag & drop editor
- Email automation builder
- Websites
- 10 landing pages
- Signup forms & pop-ups
MailerLite Pricing
There are three pricing plans offered by MailerLite.
- The free plan is available for up to 1,000 contacts with 12,000 monthly emails, with basic features.
- The Growing Business plan comes with unlimited emails, advanced features like dynamic emails, unlimited websites and blogs, and an unsubscribe page builder for just $10 per month for 1,000 subscribers.
- The Advanced plan comes with everything in the Growing Business plan and more features like AI assistant, multi-triggers in automation, and promotion pop-ups, for $21 per month for up to 1,000 subscribers.
3. Mailchimp
Mailchimp makes it easy to create email campaigns for any type of business.
This popular email software offers a user-friendly interface and customizable templates, so you don’t have to be an expert email marketer to get started.
Mailchimp has many helpful integrations with other email tools, giving your email marketing the versatility it needs to reach people across all channels. And with their amazing offer of up to 9000 free emails per month, it’s just icing on the cake!
Mailchimp Features
- Pre-built email templates
- 300+ integrations
- Basic reporting & analytics
- Forms and landing pages
- Creative Assistant
Mailchimp Pricing
Mailchimp offers four different pricing options, including a free one.
- Free plan: It comes with 1,000 monthly emails, pre-built templates, basic analytics reports, landing pages & forms, and a 500 contacts limit for free.
- Essentials: It comes with 5,000 monthly emails, 3 seats, 3 audiences, and automated customer journeys for 500 contacts for $13 per month (free for the first month).
- Standard: It comes with 6,000 monthly emails, a creative assistant, send time optimization, dynamic content, and a campaign manager for $20 per month.
- Premium: It comes with unlimited users, unlimited audiences, 150,000 monthly emails, and all other features of Mailchimp for just $350 per month.
4. Benchmark Email
Benchmark Email offers an impressively simple and straightforward email newsletter design. Whether managing email list demographics or creating email newsletters, Benchmark prides itself on eliminating email marketing hassle with its user-friendly interface.
Their plans are affordable and easily modified to meet your business’s needs. What’s more, Benchmark’s email checklist ensures you don’t miss any email details before hitting send – making for accurate and professional results every time.
Additionally, their automated emails function lets you plan email campaigns ahead and automate sending – making for effortless email communication.
Benchmark Email Features
- Drag and drop builder
- Segmentation and personalization
- Performance tracking
- Capture new subscribers
- Professional templates RSS emails
Benchmark Email Pricing
Benchmark Email offers three pricing plans, including a free plan. The cost of each plan depends on the number of contacts you have.
- The Free plan comes with 3500 emails per month with basic marketing features.
- The Lite plan comes with basic features plus scheduled emails and landing pages for $9.99 for 3,500 emails per month for 500 contacts.
- The Pro plan comes with everything in the Lite, plus customer journey automation, A/B tests, and much more for $15 per month with 7,500 emails and 500 contacts per month.
5. Brevo (formerly Sendinblue)
Brevo is an incredibly powerful yet cheaper solution for those searching for effective and reliable newsletter software for their business.
It offers an impressive suite of features, such as the ability to send transactional emails and SMSs, allowing customers quick and efficient communication. On top of that, users are given access to unlimited contacts, making it suitable even for more demanding needs.
Brevo also has a generous free plan – up to 300 emails can be sent daily without spending a dime.
This makes it one of the most cost-effective solutions for anyone wanting professional email campaigns without breaking the bank.
Brevo Features
- Customizable email templates
- Drag and drop editor
- Transactional emails
- SMS & WhatsApp Campaigns
- Email & SMS personalization
- WhatsApp campaigns
- Unlimited daily emails
Brevo Pricing
Brevo offers four pricing plans, including a free one, with different features and email limits at different pricing.
- The Free plan comes with 300 emails per day with unlimited contacts.
- The Starter plan comes with 20k emails per month and unlimited contacts for $25 per month.
- The Business plan comes with 20k emails per month with advanced features for $65 per month.
- The Brevo Plus plan is designed for enterprise-level businesses. You need to contact support for more information.
6. Moosend
Moosend is the perfect platform for any business wanting to create newsletters easily and efficiently.
Moosend offers various features, including an intuitive drag-and-drop editor for easy newsletter creation, powerful automation tools, detailed analytics tracking, and precision personalization.
Plus, their customer service team provides round-the-clock support and assistance to help get the most out of your newsletters. Whether you’re a freelancer, small business, or enterprise organization, Moosend is the perfect newsletter software for any user.
Moosend Features
- Automation workflows
- Landing page & form
- Email campaigns
- Signup & subscription forms
- Landing pages
Moosend Pricing
Moosend has the simplest pricing structure. The cost depends on the number of subscribers you have.
- The Free Trial lets you try all the amazing features Moosend has to offer with no risk. This is a 30 days trial that doesn’t require a credit card for a subscription.
- The Pro plan comes with unlimited emails, automation workflows, landing pages and forms, SMTP Server, with 500 subscribers for just $9 per month.
- The Enterprise plan comes with many advanced enterprise-level features. You need to get in touch with the customer service for a quote.
7. Omnisend
OmniSend is a sought-after email marketing tool that helps businesses send emails that get results.
With powerful automation tools to streamline your process and sophisticated segmentation to target the right audience, OmniSend allows you to create personalized content easily.
Plus, with AI-powered algorithms for personalizing messages and detailed analytics for tracking performance, you can easily measure success and develop long-lasting customer relationships.
All these features make it perfect for small businesses and larger enterprises, allowing everyone to benefit from its comprehensive services.
Omnisend Features
- Marketing automation
- Email marketing
- SMS
- Web push notifications
- Popups & forms
- Detailed reports
- Segmentation
- Audience sync for ads
Omnisend Pricing
There are three pricing options offered by Omnisend. The cost of each plan depends on the number of subscribers you have. Here are the details of each plan.
- The Free plan comes with up to 250 contacts, 500 emails per month, 60 SMS, and up to 500 web push for free.
- The Standard plan comes with a list limit of up to 500 contacts, 6,000 emails per month, 60 SMS, and unlimited web push notification for just $16 per month.
- The Pro plan comes with a list of up to 500 contacts, unlimited emails, up to 3,933 SMS per month, and unlimited web push notifications for $59 per month.
8. Substack
Substack stands out amongst the competition as an incredibly easy-to-use platform, perfect for writers looking to publish their content and connect with fans.
Not only does it allow you to create a beautiful newsletter in minutes but also offers readers one of the most secure ways to securely receive your content.
With the ability to customize articles for a more interactive experience, and powerful analytics on reader engagement, it’s no wonder Substack has quickly become one of the most popular newsletter software solutions around.
Plus, you can monetize your content with subscription fees or donations – making it ideal for writers looking to make money from their work.
Substack Features
- About page
- Leaderboards
- Community Features
- Mailing list
- Annual and monthly subscriptions to help newsletter owners make some money
- Basic Analytics
Substack Pricing
Substack is free for content creators.
9. ActiveCampaign
ActiveCampaign is a powerful and result-driven tool that combines transactional emails, email marketing, and automation features together.
Its sales automation features make it easier to target the right audience for better conversions.
Plus, with customizable signup forms, you can easily embed them on your website or blog to start finding leads immediately.
Whether you’re just getting started or an experienced user of email marketing, ActiveCampaign has all the features you need to craft quality email campaigns in minutes.
ActiveCampaign Features
- AI assistant
- Email marketing & marketing automation
- Site & event tracking
- Split automation
- Custom reporting
ActiveCampaign Pricing
ActiveCampaign offers two simple pricing options. There’s also a 14-day free trial which can be extended upon request.
- The Marketing Plus plan comes with all essential features, like email marketing and marketing automation with landing pages and event tracking, starting from $49 per month.
- The Marketing Professional plan comes with everything the Plus plan and other advanced features, including site messages, attribution reporting, conversions, and 5 users for $149 per month.
10. AWeber
AWeber is the ultimate email marketing tool to help businesses reach their goals. Automation, segmentation, and personalization options make crafting messages that connect with customers and drive sales easy.
Its simple interface allows even the most novice users to get up and running in email marketing quickly. With intuitive signup forms, advanced analytics, A/B testing, and reporting features, AWeber ensures you have all the tools you need to succeed.
And when it comes to affordability – AWeber plans are surprisingly affordable and easily modified so that you can maximize your investments every time.
AWeber Features
- Email marketing
- Email automation
- Sales & marketing automation
- Custom segmentation
- Hosted broadcast archive
AWeber Pricing
There are four pricing plans offered by AWeber, including a free and an unlimited plan.
- The Free plan comes with the basic features you need to get started with email marketing.
- The Lite plan comes with unlimited subscribers, basic templates, 3 automation, and advanced message analytics for just $14.99 per month.
- The Plus plan is designed for creators to help them take their businesses to the next level. It comes with unlimited subscribers, email lists, landing pages, automation, segmentations, users, and advanced reporting and analytics for just $29.99 per month.
- The Unlimited plan is designed to meet all your needs at a fixed rate of $899 per month.
Conclusion
All of these email marketing tools come with robust features. Many tools have a good stack of features available even without a paid plan.
All factors considered, GetResponse is my favorite pick with a great free deal. MailerLite and Mailchimp are well-known email marketing tools in the market.
In other tools, each one comes with a specific set of features suited for specific needs.
My #1 Recommendation: GetResponse
Editor's Choice
GetResponse is a powerful email marketing tool designed for newbies and experts alike. From basic email marketing features to advanced automations and detailed analytics, GetResponse has everything you need – at a fair cost.