5 Best Free Email Marketing Tools for Small Businesses

Regarding email marketing, small businesses have a lot to consider. How can you create engaging content that stands out in a crowded inbox? What’s the best way to grow your list of subscribers? And most importantly, how can you do all this without breaking the bank?

Luckily, there are plenty of great free email marketing tools out there that can help small businesses with all of these challenges and more. 

ConvertKit

ConvertKit is an email marketing automation platform that helps individuals and businesses build relationships with their respective audiences. 

This powerful software features a flexible yet intuitive design that allows users to easily create content, segment contacts, and manually or automatically send emails – all while tracking the results of these campaigns. 

Key Features 

• Flexible and intuitive design
• Automated email campaigns
• Landing page builder
• Subscription forms
• Workflows and email sequences
• Testing capabilities to track the results of campaigns

GetResponse

For those looking for ways to grow their online presence, GetResponse is a great option. 

It’s a marketing automation platform that can help businesses automate email campaigns, create landing pages, and easily manage their contacts across multiple websites. 

With the latter function in particular, it’s simple to keep track of previous customers and engage them regularly with relevant content. 

And even better, GetResponse makes sure that its users are getting the best possible experience with its 24/7 customer service and comprehensive Help Centre. 

Key Features

• Automate email campaigns
• Create landing pages
• Easily manage contacts across multiple websites 
• 24/7 customer service
• Comprehensive Help Centre

Beehiiv

Beehiiv is the latest and greatest email marketing tool for businesses of all sizes. 

With its easy-to-use interface, creating stunning emails that grab attention and drive engagement is a breeze! 

Plus, it has plenty of customization options to tailor your campaigns for maximum impact. 

It also has powerful tech behind the scenes to make sure your emails are delivered quickly and reliably, allowing you to reach more customers with each campaign you send. 

Key Features

• Easy-to-use interface
• Customization options to tailor campaigns
• The powerful tech behind the scenes for reliable delivery of emails
• Ability to reach more customers with each email campaign sent
• The Analytics dashboard provides insights into how your campaigns are performing.

Substack

Substack has made quite a splash in the world of newsletters and publications, offering everyone from individual authors to large companies the option to create their own tightly focused newsletter. 

Their platform is easy to use and supports newsletters for free, as well as a paid premium version that allows for more customization and branding, allowing you to bring your vision of a newsletter to life easily. 

Moreover, you can monetize your publication effortlessly through Substack, making it an excellent choice whether you’re just starting out or looking for more subscribers. 

Key Features

• Create and send newsletters for free
• Option to upgrade to the premium version with more customization options
• Monetize your publication easily
• Focus on tightly-focused newsletter topics
• Intuitive platform makes creating newsletters simple and fast 

EmailOctopus

EmailOctopus is an industry-leading email marketing tool that makes it possible to send your campaigns to multiple mailing lists with unique content for each group. 

It’s easy to use and reasonably priced, plus you get access to powerful reporting and analytics to track your marketing efforts successfully. 

Best of all, EmailOctopus integrates with dozens of other top-notch services like Zapier, WordPress, and Klaviyo, saving you time and reducing the steps required to reach your customers. 

Key Features

• Automated Email Campaigns
• Multiple List Targeting
• Easy-to-Use Interface
• Powerful Reporting & Analytics 
• Integrations with Popular Services like Zapier, WordPress, and Klaviyo
• Reasonable Pricing Options.

What to Look for in a Good Email Marketing Tool?

When it comes to choosing a good email marketing tool, there are certain features that you should look for. These include

• Automation capabilities – the ability to send out automated campaigns with personalized content based on user behavior
• Comprehensive reporting and analytics – make sure you’re able to track the success of your campaigns so you can refine and improve them
• Integration with other services – your email marketing tool should integrate with any existing website or third-party tools you are already using
• Responsive design – make sure your emails look great on both desktop and mobile devices
• Easy-to-use interface – if the platform is too complicated, it can be hard to get things up and to run quickly
• Security features – an email marketing tool should have built-in measures to protect against spam and malicious content.

It’s important to take the time to research each option carefully so that you can select one that will help you achieve your goals. 

With the right email marketing tool, you can build an effective communication channel with your customers and increase engagement with your brand!

By taking the time to compare different email marketing tools and select one that best suits your needs, you’ll be able to maximize the effectiveness of your campaigns and reach more potential customers. 

Which Free Email Marketing Tool should you Choose?

In the end, it all comes down to what fits best for your specific needs. 

You should be able to find a good newsletter platform that suits you no matter what industry you’re in with our list of ConvertKit, GetResponse, Beehiiv, Substack, and EmailOctopus. 

Whatever you choose, I suggest taking the time to try out the different options and test their features before settling on one. 

Such trial and error involves research but will help you determine which platform delivers the most value in the long run. 

Ultimately, deciding which service works best for your business is up to you. If you wish to learn more about each of these services, check out our post on the best newsletter platforms.